MULTILEVEL MARKETING – A BRIEF INTRODUCTION

    
  “Network Marketing is a tremendous contribution to the overall prosperity of the economy”.
               TONY BLAIR
“The best investment, I ever made is Multilevel Marketing”.
               WARREN BUFFET   
                                                   
“Network Marketing gives people the opportunity, with very low risk and very low financial  commitment to build their own income generating asset and acquire  great wealth”.
       ROBET T. KIYOSAKI
  Above quotes of leading and success full personalities is enough to explain importance of this beautiful, blooming and sun rising   industry. This is important for us to know about the history to current scenario of Multilevel Marketing (MLM).
HISTORY:-
   The first MLM organization worldwide is AVON, started in year 1886, by Mr. DAVID H. McConnell. AVON offered cosmetic products for ladies, now presence of AVON is almost worldwide with a parallel grace of leading brands of industry. The journey, which was start almost 125 years earlier, is now a known

INDUSTRY worldwide.
     The credit of first MLM in INDIA is goes to ‘MODICARE’, which was started by famous MODI group of companies in 1996. Since that time this industry is blooming in every part of country. India where language and weather change after each 100 miles, MLM gives lot of smiles to the dense population of India. From Metro to township, North to South and East to West, everywhere we will find achievers and full timers are enjoying this business pleasantly.
DEFINITION:- 
   “The sheer technacity  to promote products/services or concept of an entrepreneur through a consumer to its circle of influence as last basin is “Multilevel Marketing/Direct Marketing/ referral marketing or Network distribution system”. 
        The industry allows equal opportunity to every consumer. The business is also known as ‘HELP BUSINESS’. A person, who joins this business for products, services or concept receive guidance of his line of sponsorship, to grow his business. 
CURRENT SCENARIO:-
  The development is always an continuous process of every sector. Therefore, this MLM industry is also passed through different ages. The industry totally depends on masses and high calculations, therefore parallel to IT & Software industry MLM also passed through different ages and phases.  As well as muticalulations through super Computer become easy , we got anonymous pattern in field of MLM.

   The some phases of MLM in India as bellow

S.No	Pattern	Year	Leading companies
1.	UNILEVEL	1996	Modicare,Amway,Oriflame
2.	AUSTRALIAN BINARY	2001	Free India Concept , Altos India etc
3.	AMERICAN BINARY	2001-2002	SKYBIZ, MAHAMAJA, E-BIZ
4.	PAIR BINARY	2003	TRUST INDIA CONCEPTS etc
5.	POOL INCOME OR GROWTH	2004	KANAKDHARA , AKASH GANGA etc
6.	BOARD PLAN	2008	SEVEN RINGS , TVI EXPRESS
7.	SURVEY & ADVERTISEMENT BASE PLANS	2010	SPEAK ASIA

 SOME MYTHS: -
1. Criteria to Select Best MLM organization.
    The best MLM for any person is that, whose products/services or concept easily acceptable in circle of influence of individuals that is different person to person. If any organization of  MLM  has n number of achievers that is not guaranty of success for every one . 
2. I do not Have Big circle
 If some one follow basics of MLM, only 5-10 direct sponsoring required to achieve highest level of earnings. MLM is business of duplication not multi sponsoring.
3. I Cannot Sell Anything
   MLM is only consumption and promotion base programme.  No selling required, only promotion. Use yr own purchased products and promote them , if any one want to buy, help him to purchase directly from Organization.
4. Success Rate is Very Low
 Although in every field, always success rate is very low. As compare to others, in field of MLM, no requirement of higher education, big money or relevant office. Only burning desire to succeed, basic knowledge can give big success.

      The wonders of this industry are now everywhere in India and abroad.  Where, a housewife is now earning now more than his executive class husband, a college boy is more successful than his professor and a special person enjoyed so many foreign trips than a normal.
   Therefore, the subject of this beautiful, wonderful industry can not be explained under one chapter.
  All The Best
Happy Networking
Mahendra Srivastava
 Lucknow – 226005
 mpsri23@gmail.com